The TV ad featuring Jasprit Bumrah, designed by DDB Tribal, highlights how the jelly blends in with the gum to encapsulate the essence of BOOMER Jelly on Top.
The latest innovation from Mars Wrigley India, BOOMER Jelly on Top, is being reintroduced as the fruity bubblegum brand BOOMER. With this variation, the classic gum taste is combined with jelly to improve the gum experience. With a strawberry flavor, BOOMER launches Jelly on Top with the goal of doubling the fun with each chew.
BOOMER intends to release a TV ad featuring Indian cricket player Jasprit Bumrah to coincide with this launch. presenting viewers with flavor and fun. The campaign seeks to provide a pleasurable consumer experience in order to fulfill the brand promise of “Har Pal Fun Kar.”
Customers find the transparent design of BOOMER Jelly on Top’s main packaging, which showcases the jelly and gum combination, visually appealing.
“Since its launch 30 years ago, Boomer has become synonymous with Bubblegum and Fun,” stated Nikhil Rao, CMO of Mars Wrigley India. Boomer Jelly on Top serves as evidence of this. With this unique offering, the best of both worlds are combined in an exciting new offering. We are using this unique innovation to expand the bubblegum market’s price pack architecture to Rs 2/-. A multi-media campaign featuring none other than Boom Boom (Jasprit) Bumrah will bolster the launch.
“Our favorite, Boomer, is out in a Jelly Bubblegum avatar that’s sure to make everyone say ‘yes’ to fun,” stated Iraj Fraz, creative head of DDB Tribal. In this iteration of the “Har Pal Fun Kar” campaign, Boom-Boom-Bumrah—the brand’s principal endorser—is seen deceiving his opponent on a gully cricket pitch, just as he is known to outwit the greatest batters in the world.
The essence of BOOMER Jelly on Top is encapsulated in the DDB Tribal-created TV ad, which highlights the jelly’s blending with the gum. Watchers witness Jasprit Bumrah use BOOMER Jelly on Top to transform a difficult circumstance into a happy occasion.
Since its debut thirty years ago, BOOMER has come to represent fun and bubblegum. The BOOMER Jelly on Top bears witness to this. With this unique offering, the best of both worlds are combined in an exciting new offering. We are using this unique innovation to expand the bubblegum market’s price pack architecture to Rs 2/-. According to Nikhil Rao, chief marketing officer of Mars Wrigley India, “a multimedia campaign featuring none other than Boom Boom (Jasprit) Bumrah will support the launch.”
Eight languages—Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, and Assamese—are available for the films, which will be broadcast on television. There will be digital distribution for the movie as well.
With his adorable Jelly Bubblegum avatar, Boomer, our favorite, is sure to make everyone say “yes” to the good times. Iraj Fraz, creative head of DDB Tribal, stated, “In this iteration of the brand’s ‘Har Pal Fun Kar’ campaign, we find Boom-Boom-Bumrah, Boomer’s endorser-in-chief, on a gully cricket pitch, tricking the opponent just as he’s known to outsmart the world’s best batters.”
Mars Wrigley Boomer, an Indian fruity bubblegum brand, has unveiled Boomer Jelly on Top, a new offering. According to the company, this variation combines the traditional gum flavor with jelly. It was introduced with a strawberry-flavored fruitiness. The product will soon be available on national store shelves.
The aim of a television commercial starring Indian pacer Jasprit Bumrah is to fulfill the brand promise of “Har Pal Fun Kar.” Eight languages—Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, and Assamese—are available for the films, which will be shown on television. There will be digital distribution for the movie as well.